App & Web Enabled Market Award

The winner of the Pakistan Digital Awards in the App and Web Enabled Marketing category was Allied Bank, recognized for its innovative digital banking platform, myABL. Designed around the concept of Omni Channel Banking, myABL offers a seamless and intuitive experience across mobile and web, enabling users to carry out a wide range of financial services with speed and convenience.

As one of the most widely adopted digital platforms in the country, myABL has significantly expanded its user base and continues to drive the shift toward digital transactions. The app offers a comprehensive suite of services, including bill payments, fund transfers, mobile top-ups, QR payments, government and educational payments, ticketing, digital lending, and investment options — all within a secure and easy-to-use interface.

With a focus on user convenience and innovation, myABL has introduced features such as fixed PIN transaction approvals, real-time in-app notifications, credit card limit management, and NFC-enabled payments via Android devices. By simplifying complex financial tasks and offering greater control to users, myABL stands out as a leading example of digital banking excellence in Pakistan.