Best Content of the Year Award 

The winner of the Pakistan Digital Awards 2025 in the Best Content of the Year category was Fatima Fertilizer Company Ltd. for its Sarsabz – Ramadan Campaign. The initiative stood out for weaving together meaningful storytelling with values of compassion, gratitude, and community during the holy month. Rather than focusing on promotions, the campaign centered on emotional resonance, inspiring audiences through powerful narratives that highlighted the spirit of giving and shared humanity.

The creative direction brought real-life stories of kindness to the forefront, using digital platforms to amplify messages of empathy and social responsibility. Through carefully crafted content, the campaign connected with audiences across Pakistan by reflecting everyday acts of generosity and reinforcing the importance of togetherness during Ramadan. Its focus on authentic and relatable storytelling made it distinct from conventional seasonal campaigns.

By placing values at the heart of its communication, Sarsabz – Ramadan Campaign strengthened Fatima Fertilizer’s brand identity as one that champions community and sustainability. This award-winning effort showed how purposeful content can go beyond visibility to create long-lasting emotional equity, leaving a meaningful impact on both audiences and the wider society.